THE SHORT ANSWER The Global Circularity Protocol represents the most credible effort to establish a common business language for circularity. Its impact depends on whether businesses use it to foster new conversations rather than just to measure existing activities. WHAT IS THE GLOBAL CIRCULARITY PROTOCOL? Launched at COP30 in November 2025, the GCP is the...
THE SHORT ANSWER Conservers view resources as assets, extracting them responsibly, maximising their use, and designing for value recovery during and at the end-of-life. Squanderers, by contrast, operate linear systems that prioritise profit and disregard residual impacts. Most businesses fall between these approaches. Bridging this gap presents both a business opportunity and an environmental imperative....
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