Intentionally Designed Business for Good

From extraction to contribution

Governance-First

We redesign governance first—the decision frameworks, incentive systems, and accountability mechanisms that determine what’s actually possible. Then we build strategies those structures enable.

Capability

Building capability isn’t a nice-to-have. Every engagement is designed to develop your internal capacity. We measure success by what thrives after we step back—your ability to continue transformation independently.

Systems Thinking

Organisations are living systems, not machines. We understand patterns, feedback loops, and stakeholder relationships. Optimising the whole system is where real competitive advantage is gained.

Shared Risk

For significant work, our Opti-Alliance puts our fees on the line. Transformation targets agreed upfront. Hit them: we split the success fund. Miss them: we reinvest to get you there. Our success depends on yours.

Integrated Sustainability Solutions

Optiroute is a strategic sustainability consultancy based in Mid Wales, working with professional services, property, manufacturing, and consumer goods companies across the UK.

We exist because most sustainability efforts fail due to structural mismatches—brilliant strategies undermined by governance not designed for them. We fix that problem.

We’re dedicated to providing you with the expertise, knowledge and tools to build a business whose legacy you can be proud of.

We Believe that Sustainability is
a Huge Opportunity for Business.

Meet our Team

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Julia Chesney-Roberts

Director & Senior Consultant

Specialisation: Governance & Strategy

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Jané Cilliers

Senior Consultant

Specialisation: Transformation

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Huw Chance

Consultant

Specialisation: Inclusion & Accessibility

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Kirstin Cilliers

Associate Consultant

Specialisation: Data & Computation

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Charlotte Evans

Operations

Specialisation: Exacting Standards

Let’s get together!

Optiroute is based in the UK – operating Greenwich Mean Time (GMT) UT+00:00; between October and March, and British Summer Time (BST) UTC+01:00; for the rest of the year.

Our standard working hours are as follows:

Monday
9-5
Tuesday
9-5
Wednesday
9-5
Thursday
9-5
Friday
9-1

Please note, we may operate with reduced/ flexible hours during the holiday periods.

We Believe that Intentional Governance
is the Antidote to Greenwashing.

Our Latest News

Bought In, Hollowed Out: Lessons from ‘The Big Con’
Bought In, Hollowed Out: Lessons from ‘The Big Con’
THE SHORT ANSWER Consulting has become an effective means of extracting value in modern business. This is not a criticism of individual consultants, who often provide valuable expertise, but a structural observation: most consulting models reward time spent and increased complexity, rather than the development of internal capability. The key governance question is not whether...
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Does your governance work for or against you?
Does your governance work for or against you?
THE SHORT ANSWER Every organisation has governance structures. The key question is whether yours was intentionally designed for current and future needs, or if it relies on inherited templates and outdated decisions. Governance acts as the organisational map, while strategy is the compass. Most businesses have a strategic direction, but fewer have a meaningful governance...
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The Tipping Point Within: Who are your 25%?
The Tipping Point Within: Who are your 25%?
THE SHORT ANSWER It is not necessary to achieve unanimous support before initiating climate action within your business. Research on social tipping points indicates that when approximately 25% of a group adopts a new norm, the rest often follow suit. For example, in a business of 40 people, this equates to ten individuals; in a...
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The Protocol Paradox: The Global Circularity Protocol
The Protocol Paradox: The Global Circularity Protocol
THE SHORT ANSWER The Global Circularity Protocol represents the most credible effort to establish a common business language for circularity. Its impact depends on whether businesses use it to foster new conversations rather than just to measure existing activities. WHAT IS THE GLOBAL CIRCULARITY PROTOCOL? Launched at COP30 in November 2025, the GCP is the...
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Is your business conserving resources or squandering them?
Is your business conserving resources or squandering them?
THE SHORT ANSWER Conservers view resources as assets, extracting them responsibly, maximising their use, and designing for value recovery during and at the end-of-life. Squanderers, by contrast, operate linear systems that prioritise profit and disregard residual impacts. Most businesses fall between these approaches. Bridging this gap presents both a business opportunity and an environmental imperative....
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We Believe that Organisations can
be an Incredible Force for Good.